SEO Tip: Don't Use Your Target Keywords Inside the Meta Keywords Tags

Some people confuse keywords with the META "Keywords" tag. Keywords define what websites are all about. Websites are optimized using the target keywords defined during the keyword research phase.

The META "Keywords" tags have long been abused by webmasters when they're optimizing websites. Google, along with other major search engines, ignore these META tags because of the overzealous keyword stuffing performed by webmasters.

Although it is disregarded by major search engines, I still use it on my site because some search engines might still be using it for indexing or maybe my competitors still use it and I don't want them to be a step ahead of me.

What I am advising is never ever place your primary and secondary keywords inside your website's META "keywords" tag. The reason for this is that you'll be giving your competitors' a sneak preview of the keywords that you are optimizing for. Don't give them an easy way to figure these things out. You can use alternate keywords instead, keywords that are relevant to your website/web page. Two-word key phrases that are alternates for your primary and secondary keywords.

One last tip, my recommended number of keywords inside a META keyword tag is eight. Try using the SubmitExpress Meta Tag Analyzer Tool to check your page optimization. This SEO tool is great for analyzing websites and it's free.

SEO Tip: On-page Optimization Factors To Consider

Google indexes and scores a web page for keyword relevancy. The relevancy of a site's web page content for keywords / key phrases requires site optimization or on-page optimization. Google factors a web page's content based on keyword relevancy, keyword density, and keyword proximity.

Here are some of Google's ranking factors:

1. Relevancy of Title text
2. Relevancy of Meta Description text
3. Relevancy of Body text
4. Relevancy of HTML tag "IMG" Alt text
5. Relevancy of HTML comments
6. Proximity of keywords to top of page
7. Page loading time
8. Density of keywords
9. Number of outbound links
10. In-linking between pages

These are just some of the requirements for on-page optimization of web pages. Google has more than a hundred of ranking factors and some of these factors are secrets that only the Google Engineers know about.

SEO Tip: Top 5 Image SEO Tips For a Better Google Ranking

Optimization of images is also an SEO factor for major search engines. You need to optimize these images in order to increase your page score. The HTML tags can be optimized for better search engine rankings.

Here are five tips for better image SEO optimization:

1. Put captions for images on a web page

Captions should have some target keywords integrated but it should be descriptive of the photo. Avoid keyword stuffing by the way. You could be penalized by Google for keyword spamming.

2. Be descriptive in naming your images

A filename such as beginners-seo-guide.jpg is much better than img15067777.jpg. Google values filenames where keywords can be extracted and indexed.

3. Add your keywords in the "Alt" attribute text of HTML tags

Your primary and secondary keywords should be integrated to the "Alt" description text. Don't overdo this. Use variations of your keywords to avoid being penalized by Google for keyword stuffing.

4. Don't duplicate your 'Alt' attribute text

Avoid duplicating the 'Alt' description of your website's images. You can alternate with "Photo","Image", and "Picture" in describing your images. You can also add numbers to your 'Alt' descriptions if you are using a product catalog.

5. Use the "Title" attribute of the HTML tag if necessary

The "Title" attribute is used like a tooltip. A descriptive text is displayed on top of the image whenever your mouse points to it. You can integrate your keywords into this attribute. Avoid duplication of text.

Image optimization is an on-page SEO factor that you need to implement in order to gain a better page score on all major search engines.

I hope these SEO tips can help you gain a better page ranking.